Use the keyword generator to create a keyword list based on "pre" and "post" words that we have predefined. When starting a new campaign it is always very beneficial to advertise the product keywords. This tool will create adgroups for you based on a product keyword, and words that we know convert into sales.
Keyword Research Tool
By using this keyword tool, you will be able to easily create keyword lists and conduct effective keyword research. Finding top searched, relevant keywords highly affects the amount of money that you can squeeze out of a campaign.
All results within this tool are received from Google and Yahoo, and you can compare to see which keywords are found on each network. This tool not only searches for keywords that you choose, it searches for keywords that Google and Yahoo consider relevant to your initial search. This can allow you to find niche keywords that you may not have though of.
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What Else Can this Tool Do?
Each search that you do returns a list of variables for the keyword. This information can be used for a variety of reasons, including finding Niche keywords and keywords to target within Article marketing ads. The following is a list of data received for each keyword:
1. Google Advertiser Competition - allows you to determine how popular the keyword is and the volume of advertisers promoting it.
2. Google Search Volume - based on a scale determined by Google, determine how often the keyword is searched for within the Google network.
3. Google Natural Listings - determine how many web pages are indexed in the Google search engine. This data is very useful when determining a keyword to write an Article based on. Low results means that your article will have a better chance of getting a TOP position!
4. Yahoo Search Count - determine the actual number of searches that were performed in the past 3 months within the Yahoo Search network. The higher the search count, the more traffic you can expect from a keyword.
Research Top Listings
Using this tool, you can determine if other advertisers have found a "Top keyword" or not. By running your projects at a later date, you will be able to determine exactly which ads are still being displayed under a specific keyword. Consistencies can mean that a keyword is a "Hot" keyword worth advertising yourself.
Having a tool available to create multiple combinations of keywords is a very powerful asset to any Internet Markers' repertoire. Creating highly relevant keyword phrases is as easy as the click of a button using this tool. You can enter up to 3 keyword lists, and combine them in every combination.
Example Tool Usage
Let's assume that you want to promote a "real estate" type product. Your first thought for a keyword may be "real estate", but a keyword like this is just too general in nature to be effective in any PPC advertising campaign.
A better choice of a keyword could be: "real estate in new york", or "new york real estate". To be highly effective you may want to advertise your product in many different world places. In this case you could use our "World Places" keyword list, along with this tool to create a huge list of highly targeted keywords.
List 1 Keywords:
real estate in property in housing in homes for sale in
List 2 Keywords:
new york seattle chicago etc...
Combined Keywords:
- real estate in new york
- real estate in seattle
- real estate in chicago
- property in new york
- property in seattle
- property in chicago
- housing in new york
- housing in seattle
- housing in chicago
- housing in vancouver
- housing in victoria
- homes for sale in new york
- homes for sale in seattle
- homes for sale in chicago
Google Match Types
The Google Match Types tool is very useful when creating your Google Adwords Adgroups. Google allows you to match keywords based on 3 match types: Broad, Phrase, and Exact. This tool will take a list of keywords, and output them with the match type options that you select.
Google Match Types Explained
Broad Match - This is the default option. If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possibly along with other terms. Your ads will also automatically show for expanded matches, including plurals and relevant variations. Broad matches are often less targeted than exact or phrase matches.
Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes", your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. In this case, the search can also contain other terms as long as it includes the exact phrase you've specified. For instance, your ad will appear for the query red tennis shoes but not for shoes for tennis.
Exact Match - If you surround your keywords in brackets-such as [tennis shoes]-your ads will appear when users search for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad won’t show for the query red tennis shoes